Communication and fundraising target groups in The Netherlands: Private individuals

In 2007, a relatively young target group - from 20 to 45 years old - was primarily targeted by War Child in its communications and fundraising. The aim of fundraising this year was to maintain and increase support. In 2007, (sponsored by target group advisory agency Cendris) an analysis was made as to the composition of and the changes in War Child's group of donors. This showed that in comparison with 2004, the profile of War Child donors has remained practically the same. By means of a more specific research into the needs of its support, War Child wishes to gain greater insight into the donor's need for communication, in order to gear its means even better to the wishes of target groups.


Percentage of our Friends, supporters, donors and prospects as to postal code areas
The support of War Child is mainly found in the urban agglomeration of Western Holland. The largest group of Friends is characterised by a high level of education and prosperity, higher than standard income and high social class, social awareness, living in highly urbanised areas, generous donors, greatly interested in culture, the arts and politics (source: Cendris).

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Aase Kretzschmar, War Child’s press officer

Aase Kretzschmar, War Child’s press officer organized a press conference in April: “The effect of the launch of the Child Soldier Campaign was tremendous.”

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