Own fundraising with private individuals


In 2007, own fundraising with private individuals and companies raised €5,937,016. A growth of 40%, brought about by the increase in the number of structural private donors, more once-only donations from trade and industry and more third party actions. This extra growth was realised thanks to the success of the Friends for War Child concert, the accompanying TV broadcasts, the Business Ambassadors Network and a large number of successful private actions. A growth of 17% had been budgeted.

Private individuals
In 2007, income from private individuals grew by 55% to € 4,436,260.

Recruitement
Friends for War Child concert
16,000 friends were recruited by means of the annual Friends for War Child concert in Ahoy and the accompanying TV broadcast (42% of the total of newly recruited Friends in 2007). Ilse de Lange in concertMore than 9,500 old and new Friends attended the concert on October 3. Because all artists, sponsors and 600 volunteers donated their services the concert took place at zero cost. The concert was broadcast on November 8 and 24, with a total of 1,000,000 viewers. Through www.uitzendinggemist.nl the broadcast was viewed an extra 15,000 times.

Street and telephone
40% of the total number of Friends was recruited in the street or by telephone. In spite of the fact that the efficacy in the market of these means seems to be waning, War Child shows the same response figures as for 2006. Recruitment at events and actions linked with War Child has a better response than in the street. 

Online
The new website, introduced in 2007, produced a growth of 88% in structural gifts and of 81% of once-only donations, also owing to the large number of applications for the Friends for War Child concert. Dedicated recruitment by email and special websites has not yet proved to be successful. War Child did, however, realise a wide reach, but the conversion into donations lagged behind. Research revealed that the most important reason was that the propositions were not appealing enough and that the online application entailed too many steps. 

Occasional gifts
Revenues from occasional gifts went down by 9%. This result is distorted by the high revenues from the series of concerts of Marco Borsato in 2006. In 2007, € 89,266 was donated from legacies, an increase of 110%. 

Mailing
The biggest focus in the past year was the extension of our support. But also the old supporters were asked for extra contributions in various ways in 2007. This was done both digitally and by way of the newsletter.

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Aase Kretzschmar, War Child’s press officer

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