Guidelines of communications and fundraising

In 2007, War Child applied the following guidelines in its communications and fundraising.


  • Security and privacy of children will not be threatened;
  • Sources will be mentioned or made available;
  • Text and photography will always represent reality; 
  • Prior to publication, communications are always checked as regards content by those concerned (for instance, programme managers at headquarters or Country Directors in the field).


  • Fundraising is not done at the expense of other aid organisations;
  • The mission of company sponsors may not conflict with the mission of War Child;
  • In actions environment and society will be taken into account as far as possible; 
  • In communications for actions (including those organised by third parties) War Child's role must always be clear as must the contribution to War Child;
  • War Child draws up conditions for companies and private individuals who support War Child and/or organise actions. War Child sees to it that these conditions are upheld and will frequently check the use of War Child's name and logo. Commercialization of the brand 'War Child' is thus prevented.

Positive communication versus urgency
An important starting point of the work and the communication of War Child is positivity. In image and text we always emphasise the strength of the child, instead of depicting the child in the role of victim. This entails the risk, however, that our public might get the idea that support is less urgently needed, because the children we show are obviously doing well. That is why in stories and portraits War Child reports as far as possible on what these children have been through and what War Child has meant for them. In this way War Child continues to emphasise the urgency of the problem.

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